A word on pricing and engagement types
No money, no honey
I am extremely grateful to be able to be paid to do work that I love, and I do not take that privilege for granted.
However, it is also true that creative work is often undervalued - both by people commissioning the work, and by creatives themselves. And it is difficult: there are so many variables that can affect the price of a project, and the nature of creative work is unique, making it difficult to define a one-size-fits-all model of pricing.
For this reason, I’ve provided some guidance here about the different types of engagements we offer, what they may involve, and a rough idea of costs for each of these. Visual thinking and visual communication design can be incorporated throughout the entire process of a project, or at any point therein, so it’s important to remember that there is a lot of variation within each of the engagement types outlined below.
Some other factors that may affect pricing include:
Good Point Design’s involvement in any design research, and the scale / scope of this – for example, participating in workshops, interviews, etc.
Number, style, size, format and level of detail of images / visuals required
Deadlines
How many rounds of feedback you would like to include
Intended use of the artwork or designed materials
Where possible, it is hugely helpful to know what your budget is from the outset - there are usually ways that I can adapt my offering to suit what you have to work with and this can save us both a bit of time.
For queries and quotes, please contact me about your project.
Types of engagements
I have identified three main types of engagements that Good Point Design works with, which I’m calling “You tell me”, “You give me” and “You invite me”. These are general categories, and there may be crossover between these categories, depending on the project and client.
In a You tell me project, you come to Good Point Design with a clear idea of the message/s you want to convey, the content you will use to convey this, and a specified number and format of visual design products.
Project example
Approximately 10 simple black and white illustrations produced for a booklet, with clear direction provided by client on style and content: $3000
Pricing estimate
$500 - 10,000
Where in the process does Good Point Design come in?
Late. Typically after you have completed your research, you have already decided on concepts or messages that you want to test with, and / or communicate to, your audience, and how exactly you would like to do this.
In a You give me project, you come to Good Point Design with information, such as qualitative and / or quantitative data, a story (e.g. “this is where we’ve come from”) or perhaps a question for an audience or participants. You don’t know exactly what the end product will be.
Project example:
Quotes and stories from research participants are provided by client with an open brief to work out what story to tell, and determine how to tell it. Good Point Design helps to select content that would translate well, creating as many images as possible within a fixed budget: $5,000
Pricing estimate:
$2000 - 20,000
Where in the process does Good Point Design come in?
Early to middle. Typically after you have completed your research but before you have determined what the end product will be. Good Point Design helps to find compelling narratives in provided materials, suggests concepts, develops prototypes for engagement and communication, and designs final visual products.
In a You invite me project, you come to Good Point Design with a new project and a general interest in how to communicate and engage with participants or stakeholders. You are interested in how visual communication can be an integral part of your process as well as your deliverables. This could involve (but is not limited to) concept development, workshops, visual prototyping, art making, and other research.
Project example:
Good Point Design meets a research team and we together plan how to work together. Good Point Design is involved in a workshop and interviews with participants, with visual materials designed for each of these. A visual story is produced to document the process and the outcomes of this work. $15,000.
Pricing estimate
$5,000 - 30,000
Where in the process does Good Point Design come in?
Early. You are still in the research stage, perhaps defining your research question or defining your project purpose. Good Point Design supports engagement with participants and stakeholders, helps to synthesise research results, develop and test prototypes and create final visual products.