Making meaningful , practical visuals.

We partner with organisations and individuals to engage people, improve understanding and explore ideas, through visual communication and illustration.

Good Point Design comes to visual design work from a context of collaborative social and service design. This type of design puts people with lived and living experience at the centre, and ideally involves them – along with other stakeholders – in the design process.

So, what does this mean for me as a visual designer and illustrator?

It means that I like to be involved earlier on in the process, and that I aim to understand what is meaningful and important about the topic at hand -for everyone involved- and then explore ways to visually represent this for different audiences.

Our interests generally fall into these three broad categories:

1. Visuals for shared understanding

   How visual tools and prompts can be incorporated into a design process to facilitate conversation and engagement between all parties, and then drawing on what was uncovered through this process to create visual products.

   For example: Visual prompts for use in workshops, interviews and other design-based research activities, and/or for use in synthesising (making sense of) the results of these activities.

2. Visuals for storytelling

   How stories shared in collaborative processes (e.g. research or other projects) can be developed into visual artefacts (‘things’ or objects) or narratives that elevate and draw attention to voices that are often undervalued or disregarded.

   For example: Illustrations that respond to quotes, themes or stories that can be compiled (typically with text) into a visual map, booklet or artworks shown in an exhibition to provide a rich picture of people’s experiences.

3. Visuals for processes

   How visualisations can be incorporated into processes or information that would otherwise typically be text-based, as a way of increasing accessibility for broader audiences.

   For example: Developing forms, documents and process information into a visual storyboard that provides the viewer with visual prompts to aid understanding and digestion of this information.

Our partners and collaborators

We love to work with:

• Other creatives seeking both collaboration and interesting ways to visualise / materialise their work with others.

• Purpose-driven organisations and individuals who are seeking ways to better engage their clients and communities.

• Researchers who are interested in sharing their work and process through non-traditional academic outputs.

• People who value visual design as a key part of the process and the end result, as opposed to being solely decorative.

We are probably not the right fit for:

• Organisations and individuals who don’t need customised visualisations (Canva is brilliant if this is what you’re after).

• Agencies looking for a designer to churn through work with little creativity or engagement involved.